Red Bull TV Xbox
Red Bull wanted to explore different configurations of the Xbox grid to express the energy of the brand. So we worked with the dev team to flesh out an exhaustive volume of wireframes to accommodate different number of content tiles on any pivots. We developed modules that can change out as needed. To make this work, we also built a CMS for Red Bull making the editorial process very agile and robust.
We worked closely with Red Bull to design the UI with a visual punch that not only extended the brand but also pushed the ten-foot experience of the Xbox platform.
lead UX/UI/Visual designer
User flow, and wireframes.
Led team from UI through development phase.
Iterations of UX, UI and visual designs.
Graphic support during development until launch.